SiriusXM has signed a multi-year cope with SmartLess Media for unique rights across the flagship podcast hosted by Will Arnett, Jason Bateman and Sean Hayes, in addition to quite a few different SmartLess reveals. The three-year deal value the satellite tv for pc radio big a complete of $100 million, nameless sources stated Bloombergand brings collectively the favored hosts on SiriusXM’s celebrity-packed roster, together with Howard Stern, Kevin Hart and Conan O’Brien.
This additionally signifies that the flagship SlimLess podcast and SmartLess Media will now not be below the wings of Amazon. In 2021, Amazon paid some Bloomberg The unique rights had been reported to be someplace between $60 and $80 million SlimLess and any future reveals developed by the podcast community. Underneath the deal, members of Amazon Music and Amazon-owned Wondery would have entry to new episodes every week early, in addition to different unique content material.
SiriusXM members additionally get early, ad-free entry to SlimLessin addition to three different podcasts which are a part of the SmartLess Media podcast community: Solely Jack & Jill, Dangerous datesAnd Property. SiriusXM may also acquire unique worldwide promoting gross sales rights to these podcasts. As below the present cope with Amazon, new podcast episodes will probably be extensively launched on all podcast gamers later. However evidently SlimLess followers can now not entry most older episodes free of charge on the participant of their alternative; the total catalogs of the 4 SmartLess podcasts will solely be out there on SiriusXM.
“The vast majority of the ‘SmartLess’ library will probably be out there completely to SiriusXM, making it the one vacation spot for followers to entry the podcast’s whole catalog,” SiriusXM wrote within the announcement.
Podcast exclusivity offers have fallen out of favor lately, though they had been definitely widespread for some time. However locking a podcast to a single service or platform typically results in a decline in viewers. Firms have since modified course, typically choosing offers that safe perks like bonus or ad-free content material for his or her subscribers somewhat than whole exclusivity. Spotify launched each the Spotify Unique final fall What now? with Trevor Noah and the second season of the fiction podcast Case 63 vast. Though SiriusXM paid $150 million to amass Conan O’Brien’s podcast firm TeamCoco, podcasts are like Conan O’Brien wants a buddy can be found in all places.
Within the case of SiriusXM and SmartLess, unique entry to the whole podcast library is an additional benefit the satellite tv for pc radio big can provide its subscribers with out utterly limiting the present’s development. The SlimLess podcast typically tops the podcast charts (at the moment it sits at quantity 8 on Apple Podcasts and quantity 27 on Spotify). As new episodes will probably be extensively launched, SlimLess will nonetheless have entry to the identical viewers, though the performs from followers listening to older episodes on different gamers will probably be misplaced. And it might faucet into a unique viewers at SiriusXM, particularly on the brand new app that debuted final fall to woo youthful listeners.
