One other main esports model is making some large adjustments. 100 Thieves, which introduced layoffs in January, is shedding extra employees and increasing its in-house sport improvement studio and its Juvee vitality drink, mentioned 100 Thieves president and COO John Robinson. in a Thursday thread on X (formerly Twitter). The cuts have an effect on roughly 20 p.c of the corporate’s staff and primarily have an effect on Juvee and the sport improvement studio, Robinson mentioned. The sting. (Robinson wouldn’t affirm a selected variety of affected staff.)
“Through the esports franchise period, we noticed super progress in our esports enterprise and model and have been lucky to have the ability to make investments exterior of that core,” Robinson wrote on X. “Because the financial panorama has modified over the previous two years, the expansion of our enterprise has not saved tempo with the expansion of our group. We can not afford such a big group as earlier than and that accountability lies with me and Matt.”
Going ahead, 100 Thieves will give attention to its esports groups, attire and on-line content material, Robinson said in another post. Juvee can be spun off over the subsequent three months, whereas the sport improvement studio can be spun off instantly, Robinson mentioned The sting. (The X account for Mission no longer exists on the platform; 100 Thieves introduced the sport in June 2022.) On X, Robinson promised that “we’ll share extra updates on these firms within the coming months.”